THE ALLIED PARTNERS APPROACH
Allied Partners is a privately held real estate investment, development, and asset management company founded in 1993. Our reputation for identifying creative and innovative solutions to a myriad of complex physical, legal, and financial challenes remains unrivaled.
Spaning over three decades, Allied has assembled a portfolio of 35 properties valued in excess of $3 Billion by prioritizing the mitigation of downside risk rather than relying on market timing or short-term gains. As a result, we have consistently outperformed the overall market.
Partners with A Shared Vision Common Goals Aligned Values
We are not a ‘one-size-fits-all’ management company. Since we lead our own assets and investments with value-adding services, we partner with those select owner and boards who understand that their building has incredible and untapped potential.
Every building has it’s own DNA that needs to be understood and unlocked to acheive it’s true potential. We have the keys to making that happen.
Our client selection process is as exclusive as our own properties – not ever property is a match for our proven Value-Added strategies that unlocks maximum potential and unrealized value.
Our knowledge of New York City is as rich as the properties we invest in and manae. Our selection process balances both tangible and intangible factors.
Management Assessment
Physical Inspection
Competitive Analysis
Staff Assessment
Strategic Plan
SUCCESSFUL INVESTOR. PROVEN TRACK RECORD.
For over 30 years, the success that Allied Partners has demonstrated comes from breaking the ‘one-size-fits-all’ approach when we enter into our long-term and multi-generational partnership with our residents and customers. As the managing agent of some of the most exclusive buildings in Manhattan, we recognize that our customers have high expectations and demand nothing but the best.
That is why we are committed to a customer-obsessed approach, where we place the needs and satisfaction of our residents at the center of everything we do. We recognize and believe that every interaction with our customers is an opportunity to build a relationship, and we are dedicated to providing the highest level of service to ensure that they feel valued, respected, and well-cared for.
THE ALLIED PARTNERS PORTFOLIO
Allied is uniquely structured as the only owner, developer, and manager of their own investments and assets which gives them a powerful position to continually adapt to an ever-changing real estate landscape.
1 East 57th Street
This 15-story retail and office building occupies the northeast corner of 57th Street and Fifth Avenue, among the most valuable retail locations in the world. When Allied Partners acquired the property, the first 11 floors were under long-term lease to Time Warner. Allied Partners negotiated the buy-out of the Time Warner lease, vacated the upper floors, and subsequently sold the entire building to LVMH, the European luxury goods retailer at a then record price of over $2,400 per square foot.

Citigroup Center
Allied acquired the Iconic Brill Building in 2013 in partnership with Brickman Real Estate Fund. Located on Broadway between 49th and 50th Streets, the Brill Building was designated a landmark due to it prolific history as "the Meca of songwriting", where numerous American songwriters and publishers wrote and recorded much of the most popular American music from the 1950's, 60's, 70's, and 80's.

The Brill Building
The Brill Building at 1619 Broadway between 49th and 50th Streets is a 175,000 square foot mixed-use office and retail building known for being New York’s iconic center of songwriting and entertainment. Built in 1931, the 11-story landmark historic building is famous for housing music industry offices and studios where some of the most popular American songs were written. It is considered to have been the center of the American music industry that dominated the pop charts in the early 1960s.

The Savoy Hotel
Located in the heart of South Beach, this Art Deco hotel occupies approximately 200 linear feet of prime oceanfront land between 4th and 5th Streets on Ocean Drive on a two acre-site. Upon completion of this redevelopment, the hotel will contain approximately 100 hotel rooms, 10,000 square feet of restaurant space, meeting rooms and a full-service spa.

285 Lafayette Street
This 100,000 square foot loft building in New York’s historic Soho district is widely recognized as one of the most creative and successful projects of its kind. Allied purchased the mortgage from the FDIC in partnership with the ten existing residential artist tenants. Allied gut renovated the building and constructed 4 additional floors while the building remained occupied. A total of 31 condominium units were created with a new standard of luxury for downtown residential conversions. Apartment resales continue to achieve among the highest prices per square foot in the market today. The 30,000 square feet of retail space was leased to the New York Public Library and Polo Ralph Lauren.

Studio 54
When Allied Partners acquired Studio 54, this former theatre was dilapidated and vacant. Allied gut rehabilitated the entire structure, creating a state-of-the-art Broadway theatre and a specialty office building targeting entertainment industry tenants. The building has been consistently 100% leased since its acquisition in 1994. The theatre was rented to the Roundabout Theatre Company, which subsequently purchased the theatre portion of the property from Allied Partners.

THE ALLIED PARTNERS FAMILY
We believe all buildings should reach it’s true potential for being ‘highli livable’. This is etched in formula for adding value to every project we are involved with. In fact, we have authored ‘post-pandemic’ paridigm, that today’s residential properties are experiencing.
Delivering a holistic approach to positioning and ‘future-proofing’ your asset applies to both real estate and non-real estate assets.
We anticipate the needs of the residents and manifest value and impact in real time, as it’s needed. We reach this heightened level of livability by listening to the needs and wants of the owner, residents, and the board.
EXECUTIVE LEADERSHIP
We have a ‘best-in-class’ team of professionals who deliver a specific set of experiences and siklls.
Eric Hadar, CEO
Eric Hadar is a business leader, investor, and philanthropist. He founded Allied Partners in 1993.
Eric is well known for unique investments and for applying highly creative strategies to solving complex challenges, adding value in all market environments. Some of Allied’s most notable investments include the Citigroup Center, One East 57th Street, and the legendary Brill Building.
In 1994, Eric partnered with Wil and Arthur Zeckendorf, Kent Swig and David Burris to acquire Brown Harris Stevens, the preeminent residential brokerage and management firm. Terra Holdings is now the largest privately owned residential real estate brokerage and management company in New York, generating approximately $5 billion in annual revenue.
Since 2001, Eric has served as a member of the Board of Governors of REBNY. He has taught, lectured, and authored real estate case studies for Columbia Business School’s Real Estate Department and frequent appears on industry panels.
An active philanthropist, Eric has been a generous supporter of numerous cultural and charitable institutions throughout the USA with an emphasis on supporting inner-city children and substance abuse recovery. In 2017, Eric formed The Hadar Family Foundation, dedicated to research in the field of substance abuse treatment and prevention.
Born in Orange, NJ and raised in New York City, Eric received his bachelor’s degree with highest honors from Hobart College in 1986 and earned an MBA from Columbia Business School in 1989. Prior to founding Allied Partners, Eric worked for Sonnenblick-Goldman Company, a national real estate investment bank.